Content Marketing and SEO: Two Sides Of The Same Coin

For all the marketers and webmasters out there one of the most important part of developing and maintaining a website is SEO. SEO stands for Search engine optimisation, it is a process of optimising your website and increase its online presence and ranking by creating backlinks. This is the most important steps in order to drive traffic on your website and start earning from your Blog. There are two components: On page SEO and Off Page SEO.

These techniques are implemented in order to increase the website ranking on search engines and increase traffic. But however due to a surge in the content being produced on Google, the amount of spams had outgrown the original content. This is the reason that Google has been constantly updating its algorithms in order to filter out the unique content and present it to the visitors. This is the reason why the demand for content has been on a constant increase and plays a major role in the success of a website.

SEO and Content marketing

SEO techniques have been constantly shifting along with the regular Google updates. Google continues to provide an idea that it is more interested in the content that is unique and relatable to the user rather than spamy content. This is the reason over the time, Content has come out to be the most powerful SEO tool for a marketers. Not only great content attracts visitors but iit plays a quite significant role in Off page SEO as well.

Link Building

Link Building is one of the most integral part of SEO and therefore it is most practised by the marketers. Content marketing is great way to build quality backlinks for your website. You can build links by submitting your content on the Article directories or by Guest posting as well. These are one of the best in which you can create backlinks for your website and increase your ranking.

This is how both content writing and SEO goes hand in hand and is an important way to increase your ranking.

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