One of the most important pages on your website is the Landing page. It is the introductory or you can say a window to the outside world and probably the best chance to attract visitors to your website. Optimizing your landing page such that it look appealing , informative and provides the visitors value for their time is the most important part in order to drive traffic to your website.
One can easily determine the performance of their Landing page depending upon the the stats from the Google Analytics such as, you can check the Bounce rate of your landing page. If it is high than it means that something is seriously wrong with your website and you need to rectify it in order to attract and retain more visitors. Your visitors must be spending some time on the website such that they can be familiar with it and the products and services that you offer.
Here are a few tips to optimize your Landing page:
No one wants to search for a needle in a haystack in order to understand what is it that you provide to them or what is your niche. Be very clear and descriptive about what you offer and how visiting your website would benefit you viewers. It’s like you only have got a few seconds in order to make a customer to stay at your website.
Call to Action
A visitor is likely to head back to the search engine if they don’t find much gateways further. Hence keep them provided with some handy options such as click here, Buy now links for your offers, discounts and other links to your website. This will help you to retain your customers very well and might convert them into leads as well.
Good Load Speed and Efficiency
Use a landing page template that can load up instantly and should work properly. Because an inefficient landing page leaves a bad impression on your clients and they might never return on your website again. It is very important that you have good load speed.
Apart from these adding graphics and visuals but limited on your website can also help you to retain visitors and might lead to conversions as well. The landing page optimisation is the key component in successful SEO of your website.