What is RSS feed?
RSS also know as Rich site summary is a technology which enables users to become subscribers of content and gets auto update alerts. It is a type of web feed which allows users to access online updates of content in a computer understanding format.
There has been an immense increase in marketing of product, content or other things in an online market. Many enterprises are adopting many kinds of marketing in order to endeavor their objective goals. Talking about marketing, you probably heard about RSS feed marketing. This type of marketing is not adopted by many of the marketers because of they are not aware of RSS feed.
It also stands for Really Simple Syndication which allows people to automatically syndicate their content in order to read it in their feed reader and other devices. Rss is generally a systemized form of XML documents that enable to know overview or summary of content with other metadata like author name, published date and other thing. But they would need an RSS reader or “feed reader” or “aggregator” which is based on web or on mobile.
Working of RSS feed:
Email is a most prominent way to spread information to the people. But it requires persistent efforts and time which results in failure in achieving goals. RSS helps to read out the messages instantly as it depends on simple way. People which are fascninated in your content and want to receive information require doing particular step. They have two options to read your content, first is to download a program that is built to do this and second, they can execute on other website that will offer this services.
RSS feed is a new technology and people requires some time to understand it. Any technology which is introduced in an internet and has potential does not take time to acquire its market. If we talk about RSS feed, people are executing this platform in order to receive consolidated and summarized content that they have been subscribed for and it is way better than receiving emails information.
It can be concluded that beginners or new internet marketer would have a bit nervous about RSS feed at initial stage. They usually get diverted from other methods and techniques and accommodate into that. As mindset of many marketer is that RSS feed is much more sophisticated and technical term.