The advent of online marketing has played a vital role in promoting your websites and helps to reach to a wider range of audience. Online marketing which is also known as internet marketing is the practice of different tools and strategies to promote and advertise your product through internet.
The SEO and Google Adwords is essentially important to make your ranking of your site on Search Engine Result Pages (SERP) and to pay for advertisement according to per click criteria respectively. There are various strategies covered in online marketing like Email marketing, Mobile maketing, Affiliate and Adsense marketing, and many more tactics. All the techniques are part of digital marketing.
The main emphasize is on search engine results which are categorized into two sub heads viz. SEO known as Search Engine optimization and PPC or Pay Per Click for paid advertising which is a part of Google Adwords.
Search Engine Optimisation
SEO is a process of optimizing your website naturally on search engine result pages. It enables to show higher visibility in various search engines like Google, Bing, and Yahoo. SEO is old most important tactics in the field of online marketing and webmaster to need to maintain their website with the help of SEO as it gives you an organic results and such websites are appreciated by Google.
SEO is the most significant way to build brand recognition and to manage online reputation in the market (part of online maketing). The main concept of SEO is easy and simple if you are aware of certain aspects in execution of SEO. Search engine friendly is the only requirement for Google to make your high visibility of your website. However, to make search engine friendly requires long term efforts and intellectual skills of an individual. Therefore, the practice of search engine is a long term investment and it also depends upon the competition of your particular niche site in market.
There are various companies in the field of executing SEO part. They will assure you that your website will rank at first page of search engine and takes lot of money. But there surety remains in vain as website will get on top for 1 or 2 weeks only. Therefore, the SEO part should be given to those companies who know the importance and worth of SEO.
Google Adwords (PPC)
Google Adword is a advertiser network which allows you to create adword campaign as it enables the webmaster to pay per click for their advertisement to get your website to rank at top of the search engine results page (usually first page). Google Adwords consist of a method which enable user to bid on specific keywords to rank on top of the results. For instance if your company sells used products, you would likely to bid on certain keywords like “second hand products”, “obsolete products”. It helps the user by searching those keywords and gets the result at top of the search engine.
The execution of creating Google Adword campaign requires professional as it seems to be an easy task but it requires skills, abilities, and useful insights to implement or launching the campaign. Many folks have waster their money by targeting wrong keywords. Therefore, the relevant keywords must be targeted to rank your website visible on Search Engine Result Page (SERP). As compared to SEO, Google Adwords will give you more quick results but the condition is that you should give your campaign project to reliable and renowned company. As they will ensure you that your search engine ads are correct and professional through which you can further earn more return on investment.