Google always want to build good quality content as well as unique content to get the visibility in search engine result page (SERP). A good content marketing techniques are mainly consists of two elements viz. quality content and marketing online content is social media platform. The content needs to be both greater quality and unique to market online. If the content has certain grammatical errors, or other phrase mistakes, then it may hampers the dream of marketing the content online. Good content marketing strategies can be achieved in with the help of 3 tools of Google which I have discussed below-
1. Google Trends
This tool is free and offered by google which was officially announced on May, 2006. It enables us to show how often specific keywords is entered relative to the total search volume across various regions and different from vernacular language. It is especially helpful for businesses which are periodic in nature and allows you to view what search terms are trending now.
2. Google Webmaster Tools
A Google webmaster tool now known as Google Search Console is a product of Google for webmaster. Checking optimizing visibility and indexing status is the primary motive of the Google search console. Google rebranded the tool name ‘Google Webmaster’ as ‘Google Search Console’ in May 20, 2015. Google has also improved the interface in proceeding years to make the experience of webmaster even better. It is easy and convenient way to check out which keywords makes the traffic increasingly more while making content strategy. You can able to make judgement that what type of content the audience is demanding.
3. Google Keyword Planner
It is a free tool offered by Google and is a product from Google Adwords that helps to know the data of each keyword related to competition, suggested bids, average monthly searches and other options. It helps the webmaster to know the density of each keywords before launching the advertising campaign in Google Ad words. It is significantly useful for the beginners those are creating the content from scratch by getting knowledge of the topic they want to write on. The main purpose of keyword planner is to search relevant keywords according to the mentioned topic. For instance, if you have searched for Google Penguin Update, then it will show you list of related keywords.