Many people are active on search engine to submit their URL on Google website and drive to achieve ranking in Google search result pages. The mentality of many people when they initially start their online business wants to make their website full of visitors. But it is not an easy task for initially building visibility in SERP.
A new website is just like a newbie in a big arena. Website gradually gets ranked on top of the result pages by doing effective search engine optimization for your particular website. It requires persistent efforts and knowledge while doing SEO as with the help of article marketing, guest posting, forum posting and other methods will make visibility on search result page. But at the beginning, we should evaluate the behavior of the visitors related to their searching potentials of the visitors. Initially visitor searches the keyword on search box and the results which get displayed on search result are known as Search Engine Result Pages (SERP).
Here are some of the tips which are discussed to improve the ranking in result pages:
1. High-end content:
While running your website, you should acquire the abilities to do effective search engine optimization. While doing SEO, you should understand the importance of content in online marketing. Content is the king of the website as lack of unique content will result in lower ranking in SERP. The advent of content marketing has been evolving at a great pace and many renowned business enterprises are hiring content marketer to publish posts on their business websites.
Content should be unique and fresh as most of the visitors are interested in reading the article which is simple and informative for them. After making qualitative content, you should publish your website in different article directories sites for the purpose of ranking #1 on google’s SERP.
2. Error- free content:
While doing SEO, your content should be free from errors and black hat practices. The activities are known as “Technical SEO”. Many visitors gets annoyed by broken link, therefore it can resolved by adding Google XML sitemap. It helps in storing your all URLs by making database and will assist you in identifying broken links. Screaming fog is one of the popular tool for crawling your website and make your website free from errors and defects related to content or links.
3. Link Building:
Your website is incomplete without building links. By creating your website in online world, it becomes necessary to make your site familiar with others. It can be done by making backlinks of your site in article directories, forum posting, and other popular techniques. While submitting the article, you must know your content quality while posting as many article sites are rejecting those articles which consists of errors related to grammar, stuffing, etc and make sure to add referral link of your site. With the help of your site links, it will enable the visitors to land on your website which ultimately leads to higher traffic on your site and thus improves the visibility in search result pages.
4. Social media Optimization:
With the advent of social marketing platform, it becomes a need of an hour for all marketers to promote their website on social media sites like facebook, twitter, whatsapp, instagram, etc. The visitors in these platforms are generally the combination of youths and adults which enables the marketer to seek attention by means of promoting the website with appropriate photos and content. If you have e-commerce sites, then you can promote by selling your existing products in discount or by offering coupons.