There are different tools for Google Ad words which can make you in dilemma. Being advertiser network, it helps to display ads on various platforms like search results, YouTube, Gmail and so on.
Here are some of the tools which are discussed in this article are free tools:
1. Google Analytics Application
This app is alike Google analytics but there are certain features which are lacking in depth. However, you can quickly review statistics and reports while you are travelling or commuting without any desktop. The app allows to check sessions, number of visitors by setting the duration of date and other features which desktop shows
2. Google Analytics
Google Analytics is a free tool web analytic service which is provided by Google that assists you to tracks the sessions, visitors, time duration of visitor on your site, country of each visitor and so on by setting appropriate date and also reports website traffic. Google officially launched this service in November 2005 and is now most widely used web analytics service on the internet.
3. Google Keyword Planner
It is a free tool offered by Google and is a product from Google Adwords that helps to know the data of each keyword related to competition, suggested bids, average monthly searches and other options. It helps the webmaster to know the density of each keywords before launching the advertising campaign in Google Ad words.
4. Adwords Performance Grader
This tool is generally helpful for those who want to review their performance of adword campaign. Adword performance grader is free tool from Wordstream. It helps to check your adwords account in just a few minutes. The tool will suggest you with useful insights and feedbacks which can be fruitful for your campaign and even helps to lower the cost.
5. Adword Editor
This tool is free and its appearance resembles from Google Adwords. This tool is for desktop version of Adwords and is competent enough to run quickly and smoothly than Google Adwords. This tool is useful for those users who have multiple campaigns running or those are working on single campaign with lot of work to do.
6. Google Trends
This tool is free and offered by google which was officially announced on May, 2006. It enables us to show how often specific keywords is entered relative to the total search volume across various regions and different from vernacular language. It is especially helpful for businesses which are periodic in nature and allows you to view what search terms are trending now.